By industry

What your customers ask AI, and how you become the answer.

Every industry has its own prompts, its own buyable inventory, and its own measure of success. Here's how we approach the ones we work with most. Prompts are examples of what we map; your plan uses the ones your customers actually ask.

Home services

Roofers, HVAC, plumbers, electricians, remodelers, solar and pest control. The customer has a problem today and asks AI who to call. These prompts are local, urgent and high-intent, which makes them some of the most valuable in all of AI advertising.

Prompts we map

  • Best roofer near me for hail damage
  • How much does a new AC cost in Phoenix and who should I call
  • Emergency plumber open now in Columbus
  • Is it worth repairing a 15-year-old furnace or replacing it
  • Which solar installers in Austin have good reviews
What we buySponsored placements in ChatGPT, plus Google Ads and Microsoft Advertising campaigns eligible to appear in AI Mode, AI Overviews and Copilot, targeted to your service area
What we buildReview signals, service-area pages, structured data and claim-process guides that models cite
What you measureCalls and booked estimates, share of answers by city, cost per lead

Healthcare and dental

Practices, clinics, dental groups and specialists. Patients ask AI about symptoms, procedures and who nearby is good. The win is being the recommended provider for the procedure and the place, with the trust signals that models look for.

Prompts we map

  • Best dentist in Denver for implants
  • Where can I get a same-week dermatology appointment in Charlotte
  • Physical therapy near me that takes Blue Cross
  • How much do veneers cost and who does them well in Scottsdale
  • Pediatrician accepting new patients in Plano
What we buySponsored placements for procedure and location prompts, within each platform's healthcare advertising policies
What we buildProvider and location entity data, procedure pages with clear answers, review generation, insurance-accepted clarity
What you measureAppointment requests and new-patient calls, share of answers by procedure

We never target people based on health conditions. Targeting is by intent and geography only.

Senior living

Independent living, assisted living and memory care communities. The decision-maker is usually an adult child doing research at night, and they increasingly do it in an AI assistant. The prompts are emotional, comparative and local.

Prompts we map

  • Best assisted living near Naples FL for my mom
  • Memory care vs assisted living, what's the difference
  • How much does senior living cost in the Pittsburgh area
  • Senior communities with good reviews near Sarasota
  • Questions to ask on a senior living tour
What we buySponsored placements for community-type and location prompts, aimed at the adult-child researcher
What we buildClear pricing and care-level pages, tour and FAQ content, review signals and third-party citations
What you measureTour requests and inquiry calls, share of answers by community type and city

B2B software and services

Buyers now ask AI to shortlist vendors before they ever visit a comparison site. If you're not in the shortlist the assistant produces, you're not in the deal. The prompts are comparative, specific and often include budget, company size or integration constraints.

Prompts we map

  • Best payroll software for a 40-person construction company
  • HubSpot vs Pipedrive for a small sales team
  • Which IT managed service providers in Chicago serve law firms
  • Affordable alternatives to Salesforce for nonprofits
  • Who does SOC 2 audits for startups
What we buySponsored placements for category and comparison prompts, nationally or by region
What we buildComparison and alternative pages written to be extracted, review-site presence, integration and pricing clarity
What you measureDemo requests and trials, share of answers for your category and against named competitors

Ecommerce and retail

Shoppers ask AI what to buy and where. Product recommendations inside answers are becoming a real sales channel, and the shopping formats in ChatGPT and Google AI Mode are built for it. Feeds, reviews and clear product data matter as much as the ad.

Prompts we map

  • Best running shoes for flat feet under $150
  • Gift ideas for a dad who likes grilling
  • Non-toxic cookware brands that are actually worth it
  • Where to buy a quality leather sofa online
  • Which standing desk is best for a small apartment
What we buySponsored placements in ChatGPT, plus Google Ads shopping campaigns eligible to appear in AI Mode and AI Overviews, with product feeds connected
What we buildProduct data and schema, review volume and quality, comparison content that gets quoted
What you measurePurchases and return on ad spend, share of answers by product category

Not on this list?

We've mapped prompts for nonprofits, real estate, automotive, financial services, education and hospitality too. The method is the same: find the questions your customers ask, buy what's buyable, build what isn't. Request a free AI Visibility Snapshot and we'll show you how you appear today.

Detailed pages: Home services · Dental · Personal injury law · Med spas · Auto repair · Home remodeling

Frequently asked questions

Which businesses get the most from AI advertising?

Businesses whose customers ask an assistant for a recommendation before they buy: local and home services, legal, healthcare and dental practices, senior living, B2B software and services, and ecommerce. The common thread is a high-intent question with a clear next step.

Can regulated industries like legal and healthcare advertise in AI answers?

Yes, within each platform's advertising policies. Legal ads follow your state bar's advertising rules, and healthcare campaigns never target people based on health conditions; targeting is by intent and geography only.

Do you work with industries not listed here?

Yes. We've mapped prompts for nonprofits, real estate, automotive, financial services, education and hospitality too. The method is the same: find the questions your customers ask, buy what is buyable, and build what isn't.