Paid placements by assistant
| Assistant | Status | What that means for your campaign |
|---|---|---|
| ChatGPT | Live, direct | Sponsored placements appear below answers when the conversation matches your offer. Shown only to people on the Free and Go plans; paid plans stay ad-free. Buying is self-serve through OpenAI's Ads Manager in 60+ countries, including the US. Priced per click. |
| Google AI Mode and AI Overviews | Via Google Ads | Not a separate buy. Search, Shopping and Performance Max campaigns run through Google Ads are eligible to appear inside AI Mode and AI Overviews when Google judges them relevant. You can't buy AI Mode on its own or guarantee placement there. New Gemini-built formats are testing in the US. |
| Microsoft Copilot | Via Microsoft Ads | Not a separate buy. Eligible Microsoft Advertising campaigns, such as Search, Shopping and Performance Max, are opted in to Copilot automatically and appear when Microsoft judges them relevant. Placement isn't guaranteed, and newer Copilot-native formats are in pilot. |
| Gemini app | Organic only | No ad inventory inside the Gemini app today. We work on organic visibility and will add paid when Google opens official inventory. |
| Perplexity | Organic only | Ran an ad program and then removed advertising in early 2026 in favor of subscriptions. Organic recommendations only. |
| Claude | Organic only | Ad-free by design. We focus on being the organic recommendation. |
| Meta AI | Organic only | Huge reach, no official ad inventory for advertisers yet. Organic recommendations only. |
| Grok | Organic only | Experiments reported, nothing official for advertisers. Organic recommendations only. |
Based on each platform's public announcements and documentation. Availability, formats and pricing change often; your plan always reflects what's buyable on the day we launch.
Our inventory policy
Changelog
- Clarified how each paid platform is bought: ChatGPT placements are bought directly, while Google AI Mode, AI Overviews and Copilot are reached through Google Ads and Microsoft Advertising campaigns, where placement isn't guaranteed.
- Page published. ChatGPT self-serve noted as available in 60+ countries; Perplexity confirmed organic-only; Google AI Mode formats listed as testing in the US.
- OpenAI opened self-serve Ads Manager across Europe and additional regions after launching ads in 31 European markets on Aug 24.
- Google announced Gemini-powered ad formats for AI Mode at Google Marketing Live, testing in the US.
- OpenAI opened ChatGPT Ads Manager to US advertisers of every size and removed the spend minimum.
- Ads began appearing in ChatGPT for US users on Free and Go plans. Perplexity removed its advertising program the same month.
An affiliate of Nartak Media Group. Platform names are the trademarks of their owners and don't imply endorsement.
Frequently asked questions
Can I advertise on Perplexity?
Not today. Perplexity ran an advertising program and then removed ads in early 2026. You can still be recommended in Perplexity's answers organically, which is the work we do there: clear facts about your business, strong reviews and citations from sources it trusts.
Can I buy ads in Gemini or Claude?
No. The Gemini app has no ad inventory for advertisers, and Claude is ad-free by design. Google's AI Mode and AI Overviews are different: ads there are bought through Google Ads. For Gemini and Claude, visibility comes from organic recommendations.
Do ChatGPT ads show to people who pay for ChatGPT?
No. Sponsored placements in ChatGPT are shown to logged-in adults on the Free and Go plans. Paid plans stay ad-free, which is one reason organic visibility matters alongside paid placements.
How often is this page updated?
We review it regularly and log every change in the dated changelog on this page. When a platform officially opens or closes ad inventory, it is updated here and in every client plan.