Resources

Learn how advertising in AI answers actually works.

Short, practical guides for business owners and marketers. No hype, no jargon, and we update them as the platforms change.

Step by step

How to advertise on ChatGPT

Ads Manager setup, the $25 daily minimum, $3 to $5 starting bids, context hints, measurement and what a first campaign costs.

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Comparison

ChatGPT advertising agencies compared

Eleven agencies side by side: who runs ChatGPT ads, who does organic AI visibility, and published pricing.

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Comparison

Do it yourself, use a tool, or hire an agency?

Ads Manager, AI visibility tools and agencies compared on cost, time and fit, including when you don't need us.

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Paid placements

How ChatGPT ads actually work in 2026

Where they appear, who sees them, how they're priced, and what a small business should expect from the first campaign.

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Measurement

Share of answers: the metric for AI visibility

Why share of voice doesn't translate to AI, how share of answers is calculated, and what a good number looks like.

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Strategy

Sample prompt maps by industry

The questions customers ask AI in home services, legal, healthcare, B2B and ecommerce, and how to group them into a plan.

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Strategy

Paid placements and organic recommendations: why you need both

Ads get you in the answer tomorrow. Organic keeps you there. How the two work together, and where each one fails alone.

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Pricing

What your budget actually buys

Illustrations of $1,000, $2,500 and $5,000+ a month: the paid-versus-organic split and what to expect in 90 days.

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Share with your team

Advertise on AI in one page

What we do, how we measure, how we charge, and how we compare. Printable for owners, CMOs and CFOs.

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Reference

Platform status: what's buyable today

A regularly reviewed map of which AI assistants sell ads, which are organic-only, and our official-inventory-only policy.

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Reference

A sample monthly report

Exactly what you'd receive each month: share of answers by assistant, prompt families, paid performance and the fee split.

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Want to know how you show up today?

Request a free AI Visibility Snapshot. We run a short prompt set for your business across the major assistants and send you what we find, with no obligation.