Sample report. The layout and sections are real. The client is redacted and the numbers are illustrative, not results from a specific campaign.
Monthly report
Client: REDACTED, home services, Austin TX
Period: Month 3 ยท Prepared by your strategist

Share of answers up 11 points this month.

You now appear in roughly 4 of every 10 AI answers for your prompt map, up from 3 in 10. Paid placements drove 38% of leads; organic recommendations drove the rest.

Share of answers (organic)41%+11 pts vs last month
Sponsored impressions128,440ChatGPT, Google AI Mode, Copilot
Leads attributed to AI214+36% vs last month
Blended cost per lead$29.40Target $35

Share of answers by assistant

Organic only. Each bar is the share of sampled answers that named or recommended you. Sponsored placements are reported separately below.

80%60%40%20% ChatGPTAI ModeCopilotGeminiClaudePerplexityGrok 49%39%27%33%20%23%14%
Last monthThis month

Prompt families: where you're winning and losing

Your prompt map has 42 prompts in four families. Each runs weekly across all seven assistants.

Prompt familyPromptsShareChangeStatus
Discovery: "best roofer near me in Austin"1452%+14 ptsWinning
Comparison: "metal vs shingle roof Austin cost"1044%+9 ptsWinning
Purchase-ready: "roof replacement quote same week"937%+12 ptsWinning
Storm and insurance: "hail damage roof insurance claim help"918%+3 ptsNeeds work

Storm and insurance prompts are dominated by two national lead-gen sites. This month's organic work targets that family: a claims-process guide, structured FAQ markup, and three third-party citations.

Sponsored placements

Paid performance by platform, with media billed at the platform's cost.

PlatformImpressionsClicksLeadsMedia costCost per lead
ChatGPT71,2001,41046$1,296$28.17
Google AI Mode44,90098027$1,018$37.70
Microsoft Copilot12,3401908$186$23.25
Total paid128,4402,58081$2,500$30.86

Where the money went

Two numbers, never blended.

Media, at platform cost$2,500Paid directly to OpenAI, Google and Microsoft. Platform invoices available on request.
Management feeREDACTEDPrompt mapping, campaign management, organic work and this report. Agreed in your plan.

What we did this month, and what's next

  1. Rewrote three ChatGPT ad cards around "same-week inspection" after it outperformed "free estimate" by 2.1x on clicks.
  2. Shifted $300 from Copilot to ChatGPT where cost per lead was lowest; Copilot kept a small presence for Windows and Office users.
  3. Published an insurance-claims guide with FAQ markup to target the weakest prompt family. First citations expected next month.
  4. Next month: add Spanish-language prompts (11% of Austin searches sampled), test a comparison landing page, and re-baseline Gemini after Google's October update.
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Sample for illustration. Figures are representative of the report format and are not a guarantee of results. Platform names are trademarks of their owners.